Often times, WordPress page titles are taken for granted but believe it or not, page titles also play a major role in making a website tick. Page titles are the headlines of your website’s pages. They have to be made perfect, so search engine spiders can easily spot them from amidst the thousands of websites swarming on the tech highway. How good can a beautifully-designed website do without visitors coming in? And how can visitors take notice when search engine spiders could not even locate the page title?
Create an effective and catchy WordPress page title and you will actually understand what is being talked about here. If you are using a WordPress theme that does not really give you the freedom to change and modify your WordPress page title, then there is a great possibility that your WordPress page titles aren’t serving you right and that the website is not being identified by crawlers.
First, try to have a closer look and see why. The results may be unexpected but then, check your page title if it is the one being frequently searched or perhaps, never been searched at all. Search engine optimization plays a vital role in creating your page title. Using WordPress may have its issues when it comes to determining and creating an effective WordPress page title but it is so easy and convenient to correct — change your page titles immediately when you’ve found the right keywords.
Second, make the necessary corrections yourself. There is no need to hire someone who is technically knowledgeable. You can go into the theme editor which is located in the appearance section of your WordPress dashboard, and you can edit the code in there. Just make sure that you are doing the right thing (doing a very quick check with a pro will surely get the job done) because tweaking with it mindlessly may affect the other themes.
Third, try to install an SEO plug-in to control your page titles. Optimization makes all things happen! There is a variety of SEO plug-ins you can choose and most of these provide you complete control over your WordPress page titles and it will be most responsible in getting WordPress to perform according to how you want it to perform, as against making it lag behind along with the other thriving websites.
The great benefit you get from using a plug-in to dictate your WordPress page titles is that it does the legwork for you while you just reap the harvest. Most plugins will also provide the opportunity to manage other aspects of SEO like the meta-description that basically shows up under the title of your website in the search results. Great plug-ins will show you how your website is fairing in the page results, making you more productive in other tasks while the search engines do the re-indexing.
In addition, WordPress also has permalink settings, in which page titles can highly influence the URL of the pages. If you’ve already set your permalinks to a custom structure such as /%postname%/ then the page URL will be your page title in which, each of the words seen would be separated by a hyphen. If there’s a conflict with a most current post, WordPress has the ability to correct that by simply adding a number to the end of the URL.