The most fantastic and user-friendly content management system for developing websites is none other than WordPress. It can practically lay down the cards and let the webmaster (with no idea of the technicalities of WordPress) learn easily and systematically, achieving and building a very attractive website for the world to see.
WordPress makes possible the customization of your website. It comes with the great opportunity to tailor-fit your site so that search engines breeze through it, increase your visibility and strengthen your online presence. There are countless methods to customize your WordPress site in order to boost its functionality in a variety of ways.
However, it is not a perfect set-up. Webmasters who are still new with WordPress may grope in the dark for the solution to some standard and most basic SEO problems. Adding page titles and Meta descriptions may be quite simple to correct but there are other more intricate matters that would need know-how. The concerns with having duplicate content and addressing pagination, without technical knowledge, would lead to some major problems later on.
One of the initial things that should be taken into account with a new WordPress installation is duplication of content. One remarkable feature of Google and other major search engines is they have the sensitivity and smartness to quickly decipher problems that concern duplicate content. However, some are still able to slip away causing content duplication and eventually resulting to content competition within the website. Vying for the finest spots in search engine results may never be realized by the website involved, something very discouraging to note as it defeats the purpose of being on the internet itself.
There is a way to fix duplicate content at the onset. WordPress can do that, if you only know how. All you need to do is make the use of “the excerpt” as against “the content” in your WordPress site. First, search the files of WordPress and add the code “the excerpt” instead of “the content”. This will actually guarantee only the excerpt will be displayed on your blog or page instead of the full post.
Another way of troubleshooting is to set a certain number of posts that are to be displayed per page. Duplicate content can be avoided by limiting the number of posts and pages. Search engines actually do not like pagination, therefore you can set the amount of pagination on your blog by determining the post count to display, for instance, 20 posts per page. With the WordPress settings menu, you can now set the number of posts to display per page quickly and conveniently.