Most websites that are intended to promote and sell a wide variety of products and services make the use of landing pages to get the job done – to basically grab the visitors’ attention in the best hopes of making and closing a sale.
As a very useful and functional content management system, WordPress can also be very much applicable to websites that use landing pages as a vehicle to catch more potential customers. Website masters for sales and eCommerce websites primarily use WordPress landing pages for the following: Email marketing, Affiliate sales, Product Sales letters, even Pay per click, and a lot more.
As mentioned, a WordPress landing page is designed mainly to target attention of first time visitors to a website. They cater to zero-in products and services that a website strongly promotes. In other words, it pretty much advertises the website in a manner that convinces visitors to stay on and delve deeper. A WordPress landing page should ideally be full of information but too much of it can be overwhelming for the first time visitor too. A barrage of details (especially the technical type) turns off visitors and can risk profit loss.
It is required in every WordPress landing page to have proper arrangement and layout. Apparently, there are many WordPress landing pages that tend to engulf visitors with too much information, making them leave the site in no time. This should not be the case. To be able to make the most of your WordPress landing page, you need to present all the information in a single column page and arrange it according to importance, from the most pertinent down to the least.
For a site that is promoting a product or service, it is wise to showcase the best features of the product or service on the landing page. The landing page should be clean and without distractions (like annoying ads that blink). Sidebars that link to irrelevant content is also a NO-NO.
Make the most of your WordPress landing pages today and turn it to your advantage! There are WordPress landing page templates and plugins available in transforming your simple blog into an attractive, I-cannot-say-no-to sales page. More to this, your sales page (also called squeeze page) is so convenient to manage, you can just try out all 10 or more themes and plugins to check on which one actually converts the best!