Landing pages are the doors to your blogs. These pages could spin some magic and make your site generate the projected income that you have – that is, if these pages are managed properly. Therefore, you need to know the essentials of a good WordPress landing page.
Since your landing page is the first thing that visitors will see then you have to make the most out of them. Introduce your company, product or services then win them over. A successful landing page can be measured by two factors: the bounce rate (the percentage of visitors that would leave your page but do not go to other sites) and the conversion rate (the number of people that completed your desired action). An effective landing page would have a low bounce rate and a high conversion rate.
Then make sure to use the Cascading Style Sheets (CSS) as this is “text heavy” and search engines are basically designed to read or index texts. A properly optimized landing page, would direct the search engines to them; thus driving in more traffic to your site.
When visitors land in your page after they have been directed by the search engine, the very first thing they would notice is your main content block. This should be able to capture the attention of your visitors and make a good impression, good enough to make them do the desired action. Introduce your product here in a way that it will arouse their interest. So, make sure that the various elements would complement each other. Check your language too. There are certain words (particularly verbs) that would generate a positive response from your visitors. Therefore, check out the manner by which you convey your message!
Aside from words, colors also matter. The colors that you pick out should not only complement the product or services you are offering but also reinforce them. Moreover, the colors should also capture the interest of the visitor. Use bold colors to point the “buy” button. Most of the successful landing pages use white backgrounds (some use off white) and dark-colored fonts – colors that are comfortable to the eyes.
Avoid too many distractions too. While it is quite enticing to pack in a lot of data, remember that this would overwhelm your visitors and would definitely drive them off to another site. Place only the necessary data but don’t forget your call-to-action. Avoid rotating images (this will only distract them from the “buy” button), too much color and fonts of varying sizes and too much pictures of smiling people. Instead, make sure to have a definite call-to-action. Tell these visitors what you want them to do and where to go to buy the product or avail of the services. Do not let them loose their focus!
Don’t drive visitors off to your competitors. Remember a good landing page will never fail you. So make sure that you give it the necessary attention.