Ever wondered why your website is seemingly not getting the results that you so desired? Although landing pages form part of your website, please take not that these pages are not your website per se. WordPress landing pages are used specifically to create an impression and to hasten an action, in other words, a WordPress landing page encourages visitors to do something.
You may not be getting the right sales conversion because of some common WordPress landing page mistakes. Think about all those traffic coming in and yet there is no real sales taking place? With some tweaks through it, you will be able to avoid committing the same WordPress landing page mistakes that are affecting your profitability in general.
First one is, do not be too assuming of your landing page. Not too many people take time out to scroll down and view every single detail of your landing page. About 70 to 80 percent of the entire visitor populace would not even have a second glance and scroll down. You need to act as if you are actually writing to neophytes, slowly guiding them and ultimately leading them to a call of action.
Second, taking everyone to the website’s home page is definitely a NO-NO. Most traffic is directed to the homepage and this causes some confusion because the website’s home page has far too many options already. For an even more effective landing page, a good marketing approach can be that of encouraging your visitor and soon-to-be customer, to do only one thing.
Third, be creative and let the WordPress platform bring to the table the latest features, templates and designs. Never use the standard site design, this is totally boring and
Fourth, you only have a few seconds to show and try to leave a lasting impression on your visitors so avoid boring and dull headlines. Stick to the best headlines that address problems and let people to clamor for more.
The best headlines address problems and get people to want to continue reading. Your headline should seem editorial, or if it was written for a newspaper.
In the long run, you want a landing page that is driven, attractive, compelling, clean and straight to the point. Avoid too much clutter with some blog widgets and links, recent posts and other things that will just be an eyesore.
With these WordPress Landing Page mistakes in mind, there is more certainty, that you will be careful in making the most effective landing page to hit the web!